tags: investment

FARMINGTON, Tenn., Sep 27, 2007 (BUSINESS WIRE) -- Bell Buckle Holdings, Inc. (Pink Sheets:BLLB) announced today that the launch of their Simplify brand Sugar-Free Pure Vanilla Extract has been more successful than anticipated. Director of Grocery Sales, Marty Clunan stated, "We knew that this was going to be a great item for us, but the initial response has been extraordinary. Often it takes a while to build a market for this type of item, but it looks like our sugar-free pure vanilla extract has found its niche." Simplify Pure Vanilla Extract is made using pure Madagascar Bourbon vanilla and is naturally sugar free, most vanilla extracts have corn syrups added. After a great deal of product testing and market research Bell Buckle Holdings, Inc. began offering Simplify Pure Vanilla Extract to the grocery market last month. "Initial orders indicate that this will be a strong item for us," stated CEO Brad Simmons, "we are already filling orders for our vanilla extract from some of the top grocery chains in the country." According to Simmons, Simplify Pure Vanilla Extract will be available through the southern division of Whole Foods Market; Kroger's Mid-Atlantic stores; Giant Eagle's Pennsylvania and Ohio stores; Woodman's, Festival Foods, Papa Joe's, VG's, Nino Savaggio's and Sendik's in the Midwest; Marsh's, Petty's, Food Pyramid, Queens and Ramey's in the Great Plains and Publix Super Markets in Tennessee. He continued, "This is a great product launch for us, it is not everyday that a small company like ours can get such market penetration on an initial order. We are working hard to expand our presence in supermarkets and groceries across the country and the success of our Simplify Pure Vanilla Extract is testimony that our hard work and commitment to quality is paying off." About Bell Buckle Holdings, Inc. Bell Buckle Holdings Inc. was founded in 1995 as Bell Buckle Country Store, Inc., a family owned and operated business, dedicated to producing the finest all-natural gourmet food products on the market. This dedication to excellence has garnered recognition throughout the industry and many national awards for both taste and packaging. Through the years, the company has grown to include 5 brands, 239 products, sold in all 50 States and overseas through grocery stores, specialty gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products are sold under the brands: Captain Rodney's, Simplify, Bell Buckle Country Store, Rose & Ivy and Bainbridge Festive Foods. Additional information about Bell Buckle Holdings, Inc. is available on the company's web site at www.bellbuckleholdings.com

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